Introduction to Launch

Promoting a podcast and growing an audience are two of the big questions of podcasting. They're definitely the subjects I cover most often when talking to clients and readers of The Podcast Host.

Launching your show in the right way can go a long, long way to kick-starting that promotion and starting to grow your audience. There are a few simple tactics that can have a huge effect on your speed of growth, and once you get that momentum going right at the beginning then it really starts to roll in the following months. This lesson is centred around a launch strategy that you can use to make sure you get off to the best start, and really get the ball rolling.

We'll be exploring the mythical realm of new and noteworthy, the world of iTunes rankings and then looking beyond that to getting your first dozen listeners. Let's take a look.